Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

SUMMARY

There is no silver bullet that will keep products on top of their markets; and the process to achieve this kind of success is not some arcane, mysterious activity dependent on a few expert contributors distributed throughout the organization. The purpose of this book is to prove to leaders that Product Management can fulfill that function through its reliance on structured, repeatable, and measurable systems. However, in order to do so, Product Management must become an active, staffed, horizontal structure that serves as the backbone of the organization. A good Product Management organization should be composed of able and dedicated product managers who will translate strategy into viable, effective tactics in a dynamic way.

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