CHANGING YOUR PERSPECTIVES AND PARADIGMS
No matter how things are presently organized in your company, presumably the work of gathering market insights, strategizing, executing, and managing organizational performance is getting done. The real questions are these:
Do you have a clear perspective about what is actually making this happen? Have you captured this knowledge as a repeatable set of processes to ensure that it is done consistently?
Can you shift the paradigm as you adapt it to your particular situation? Do you know how it can be accomplished? ...
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