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Managing Product Management by Steven Haines

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Case Study IVSPOTLIGHT ON PRODUCT MANAGEMENT EXCELLENCE

JETBLUE AIRWAYS

By Rachel McCarthy, Director of Product Development

At JetBlue, our success has been enhanced by the collaborative efforts of an empowered cross-functional product team. This story demonstrates how JetBlue used this team in the race for “internet access at altitude.”

When JetBlue first took to the skies in 2000, it was the first airline to offer customers individual seat-back televisions with live programming. It was a game changer. By the end of JetBlue’s first decade of operations, most U.S.-based airlines had introduced live, personalized television on at least a portion of their fleets.

In 2007, a JetBlue aircraft called BetaBlue was the very first commercial airliner ...

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