CHAPTER 2

Addressing the Misunderstandings that Undermine Effective OCM

When companies choose to implement a formal plan to address the people side of change, the vast majority rely on processes and philosophies associated with one (or more) of the top three organizational change management methodologies. These methodologies include Kotter’s Eight Steps to Change, Roger’s Technology Adoption Curve, and Prosci’s ADKAR model. While each of these methodologies has its own unique attributes, they all share the same over-riding goal—moving individuals within an organization through the different stages of personal change required to ensure they are prepared to personally support the change, that they have the skills needed to implement the change ...

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