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Managing Organizational Change by Helen Campbell

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4.2

Drive the change

Drive: to cause and guide the movement of, take ownership, energize

Without the right drive you will not deliver the benefits your organization needs.

Figure 4.2 Drive the change

Successful organizations know how much energy it takes to change and drive their changes accordingly. They provide the change leadership to create sufficient momentum to guide the organization through the delivery of the change right up until the benefits are realized.

If directing change tells you where you are going then driving change provides fuel for the journey. Drive is the energy and momentum that keeps a change initiative moving forward. ...

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