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Managing Organizational Change by Helen Campbell

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4.1

Direct the change

Direct: to channel or focus towards a given result

Without the right direction you will not deliver the benefits your organization needs.

Figure 4.1 Direct

Successful organizations direct change. They clearly articulate the direction, the destination and the path to get there. Everyone in the organization has the same clear picture of where they are going; they know how to get there and they believe it is achievable. Within each change initiative everyone is focused on the same goal and is working confidently towards it. Clear direction focuses energy, makes the best use of resources and optimizes productivity. Directing ...

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