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Managing Organizational Change by Helen Campbell

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01

It’s not working!

A change is successful when the people involved and impacted agree the reward was worth the risk and the value created was worth the investment.

Research from Accenture’s Paul Nunes and Tim Breene (2011) shows that only 7 per cent of companies which cease to grow ever manage to survive for the long term. We know from nature that just about everything needs to adapt to survive and for most organizations the aim is to do more than just survive. Commercial companies want to out-perform the competition, government and not-for-profit organizations want to provide the best services at the lowest cost. A critical area of competitive advantage nowadays is the ability of organizations to lead rather than follow changes in the market ...

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