Introduction
Engagement in online activity (including, but not limited to, social media) is quickly becoming nonnegotiable for many businesses and organizations as consumers continue to expect to be able to connect and interact with them in as many convenient ways as possible. There are many benefits to companies using digital and online technology, but there are many risks as well, the acknowledgment of which has led many an executive to question whether they should be in the space and how far they should go. News reports of companies getting into trouble because of compliance violations, loss of revenue because of reputational loss, and loss of ...
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