Chapter 5
Big Data
Abstract
This chapter focuses on an extremely important area related to online and digital activity—the collection, use, and storage of data—especially as relating to client or potential client information. The debate between enhanced targeting marketing to meet customer needs and personal privacy concerns will be discussed and will include: big data, the big data ecosystem, the data cycle, personally identifiable information, data breaches and protection, recent attempts to control this area (legislation), and best practices.
Keywords
Big data; Big data ecosystem; Confidentiality; Data access; Data analysis; Data at rest; Data breach backup; Data classification; Data cycle; Data in creation; Data in transit; Data management; Data ...Get Managing Online Risk now with the O’Reilly learning platform.
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