Managing Markets and Customers Revised Edition

References

Bartram, P. (2002) ‘The good the bad and the unprofitable’, Marketing Business, The Chartered Institute of Marketing, July/August 2002, pp. 22–24.

Brennan, R., Baines, P. and Garneau, P. (2003) Contemporary Strategic Marketing, Palgrave Macmillan.

Chartered Institute of Marketing www.cim.co.uk [accessed January 2006]

Davies, G. (2001) Managing Markets, FT Knowledge.

Drucker, P. F. (1999) The practice of management, Butterworth-Heinemann

Drummond, G. and Ensor, J. (2005) Introduction to Marketing Concepts, Elsevier Butterworth-Heinemann

Evans, P. B. and Wurster, T. S. (2000) Blown to Bits, Harvard Business School Press.

Ghosh, S. (1998) ‘Making Business Sense of the Internet’, Harvard Business Review, March/April.

Kotler, P. (1997) ...