Tables
1.2 The traditional marketing mix (the 4 Ps)
1.3 The extended marketing mix
1.4 What managers need to know
2.1 Employee involvement and consultation
3.2 Advantages and disadvantages of branding strategies
5.1 The macro environment applied to a web design company
5.2 Myths of marketing information
5.3 The impact of technology or systems failure on stakeholders
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