Managing Major Sports Events

Abbreviations

3Cs	consumer, company, competition
4G	fourth generation
4Ps	product, price, place, promotion
5Ws	who, what, when, where, why
AIOWSF	Association of International Olympic Winter Sport Federations
AISTS	Académie Internationale des Sciences et Technologies du Sport
ANOC	Association of National Olympic Committees
ASLF	Amateur Sport Legacy Fund
ASOIF	Association of Summer Olympic International Federations
BOCOG	Beijing Organizing Committee for the Olympic Games
BOH	back-of-house
BRIC	Brazil, Russia, India, China
CAD	computer-assisted (or -aided) design
CAS	Court of Arbitration for Sport
CBA	cost–benefit analysis
CBSA	Canada Border Services Agency
CC	corporate citizenship
CCTV	closed-circuit television ...