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Managing Major Sports Events

Book Description

The hosting of major sporting events can be a key tool in the development of cities and countries around the world. If carried out effectively these events can not only bring prestige to an area but can leave the local population with a legacy of improved infrastructure and facilities. Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy.

The book draws closely on the authors’ personal practical experiences of day-to-day management during the 2010 Winter Olympics in Vancouver, now widely regarded as the gold standard of Olympic organisation. Drawing on the latest research from across multiple disciplines, it covers every key area in the event management process, including:

  • Bidding, leadership and planning
  • Venue implementation
  • Communications (e.g., media, marketing and sponsorship, technology)
  • Functional area considerations (e.g., sport, protocol, security and risk management)
  • Games-time considerations
  • Ceremonies
  • Legacy and sustainability.

Each chapter contains a unique combination of theory, practical decision-making exercises and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the reality of executing major events on an international scale.  A companion website includes self-test quizzes and flashcards for students, links to 110 useful websites, 173 summary slides, plus 45 essay questions and extended decision-making exercises for lecturers. Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management and an invaluable resource for all sport management researchers and professionals.

Table of Contents

  1. Cover
  2. Halftitle
  3. Title
  4. Copyright
  5. Contents
  6. List of figures
  7. List of tables
  8. List of expert case study contributor information
  9. Foreword
  10. Preface
  11. Acknowledgements
  12. Abbreviations
  13. 1 Introduction: the world of major sports events
    1. Objectives
    2. Illustrative case: how we entered the Games world
    3. Why this book at this time?
    4. What are events, sports events, and festivals?
    5. Theories and approaches used to study sports events
    6. The sport event management world
    7. The lifecycle of a sports event
    8. Overview of the book
    9. Further reading
  14. 2 Bidding for an event
    1. Objectives
    2. Illustrative case: London Versus Paris for the 2012 Olympic Games bid
    3. The theory behind bidding for events
    4. The practitioner’s perspective on bidding
    5. Chapter summary
    6. Expert case: The Canadian Olympic Committee’s bidding experience
    7. Chapter questions
    8. Further reading
  15. 3 Leading and setting up an organizing committee
    1. Objectives
    2. Illustrative case: the leadership of the 2010 Delhi CWG
    3. The theory behind leading and setting up an event
    4. The practitioner’s perspective on leading and setting up an event
    5. Chapter summary
    6. Expert case: leadership as viewed through the lens of six Olympic Winter Games
    7. Chapter questions
    8. Further reading
  16. 4 Planning major sports events
    1. Objectives
    2. Illustrative case: business plans are context dependent
    3. The theory behind planning major sports events
    4. The practitioner’s perspective on planning major sports events
    5. Chapter summary
    6. Expert case: planning a major sports event’s language services
    7. Chapter questions
    8. Further reading
  17. 5 Workforce management: building high-functioning organizing committees
    1. Objectives
    2. Illustrative case: how many people does it take to host a major sports event?
    3. The theory behind workforce management
    4. The practitioner’s perspective on workforce management
    5. Chapter summary
    6. Expert case: building a high-functioning team for the 2010 Olympic Winter Games
    7. Chapter questions
    8. Further reading
  18. 6 Marketing, sponsorship, and look-feel
    1. Objectives
    2. Illustrative case: ambushing major sports events
    3. The theory behind marketing, sponsorship, and look-feel
    4. The practitioner’s perspective on marketing, sponsorship, and look-feel
    5. Chapter summary
    6. Expert case: ambush marketing and Vancouver 2010
    7. Chapter questions
    8. Further reading
  19. 7 Venues and venuization
    1. Objectives
    2. Illustrative case: Qatar wins the rights to the 2022 FIFA world cup by proposing nine new expensive stadia
    3. The theory behind venues and venuization
    4. The practitioner’s perspective on venues and venuization
    5. Chapter summary
    6. Expert case: the challenge of managing multiple venues at the same time
    7. Chapter questions
    8. Further reading
  20. 8 The media
    1. Objectives
    2. Illustrative case: today’s major sports events garner huge television viewership numbers
    3. The theory behind media
    4. The practitioner’s perspective on media
    5. Chapter summary
    6. Expert case: why care about the media in major sports events? Media processes and impacts
    7. Chapter questions
    8. Further reading
  21. 9 Stakeholder relations and protocol
    1. Objectives
    2. Illustrative case: successful organizing committees successfully co-opt stakeholders
    3. The theory behind stakeholder relations and protocol
    4. The practitioner’s perspective on stakeholder relations and protocol
    5. Chapter summary
    6. Expert case: how tourism set the bar for partnerships for the 2010 Olympic Winter Games
    7. Chapter questions
    8. Further reading
  22. 10 Ceremonies
    1. Objectives
    2. Illustrative case: the 2010 CWG opening ceremonies
    3. The theory behind ceremonies
    4. The practitioner’s perspective on ceremonies
    5. Chapter summary
    6. Expert case: opening and closing ceremonies logistics compared to medals ceremonies
    7. Chapter questions
    8. Further reading
  23. 11 Risk management and security
    1. Objectives
    2. Illustrative case: 2011 – a high-risk year for those hosting sports events around the world
    3. The theory behind risk management and security
    4. The practitioner’s perspective on risk management and security
    5. Chapter summary
    6. Expert case: Olympic Games security planning
    7. Chapter questions
    8. Further reading
  24. 12 Technology
    1. Objectives
    2. Illustrative case: FIFA and its events on the cutting edge of technology
    3. The theory behind technology
    4. The practitioner’s perspective on technology
    5. Chapter summary
    6. Expert case: using technology for workforce management in the 2010 Vancouver Olympic Winter Games
    7. Chapter questions
    8. Further reading
  25. 13 Games-time
    1. Objectives
    2. Illustrative case: past Games-time mistakes at Wembley Stadium
    3. The theory behind Games-time
    4. The practitioner’s perspective on Games-time
    5. Chapter summary
    6. Expert case: Vancouver International Airport – international client services arrivals and departures
    7. Chapter questions
    8. Further reading
  26. 14 Closure
    1. Objectives
    2. Illustrative case: a multitude of reports due for both the organizing committee and major stakeholders
    3. The theory behind closure
    4. The practitioner’s perspective on closure
    5. Chapter summary
    6. Expert case: CSPR’S post-Olympic and Paralympic Winter Games story
    7. Chapter questions
    8. Further reading
  27. 15 Legacy and sustainability
    1. Objectives
    2. Illustrative case: revisiting legacies of past Olympic Games
    3. The theory behind legacy and sustainability
    4. The practitioner’s perspective on legacy and sustainability
    5. Chapter summary
    6. Expert case: legacy and sustainability at the 2010 Vancouver Olympic and Paralympic Winter Games
    7. Chapter questions
    8. Further reading
  28. 16 Other considerations
    1. Objectives
    2. Illustrative case: corruption seems rampant in the international major sports events world
    3. Other areas which should be considered as part of managing major sports events
    4. Chapter summary
    5. Expert case: XIX CWG in Delhi, India: a meeting ground of sport and culture
    6. Chapter questions
    7. Further reading
  29. 17 Conclusion
    1. Objectives
    2. Illustrative case: 2012 YOG Laboratory for Youth and Innovation (YOGINN) and other studies benefiting research and practice
    3. Theoretical reflections
    4. Recurring themes and future directions
    5. Chapter summary
    6. Discussion and thought-provoking questions
    7. Further reading
  30. Glossary
  31. Bibliography
  32. Index