3
Why Customer Satisfaction Isn’t Enough
Customers perceive service in their own unique, idiosyncratic, emotional, irrational and totally human terms. Perception is all there is.
—Tom Peters
Management Consultant
For as long as we can remember the promised land of service-focused organizations—the accomplishment that, once achieved, suggested they’d arrived among the ranks of customer service exemplars—has been represented by two sought after words: customer satisfaction. When customers report being “very satisfied” or “satisfied” on our surveys, we take it as a sign of their continued loyalty, believing they’ll continue to spend their dollars with us and recommend us to others. Yet the truth is that while satisfying customers beats the alternative, ...
Get Managing Knock Your Socks Off Service, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
