About the Authors

Chip R. Bell is a senior partner with The Chip Bell Group (CBG), headquartered near Atlanta. Prior to starting CBG in 1980, he was Director of Management Development for NCNB (now Bank of America). Dr. Bell is the author or coauthor of several best-selling books, including Wired and Dangerous, Take Their Breath Away, Magnetic Service, Service Magic, and Customers as Partners. He has appeared on CNBC, CNN, ABC, and FOX Business, and his work has been featured in The Wall Street Journal, Fortune, USA Today, Fast Company, and Business Week. A renowned keynote speaker, Chip has served as consultant or trainer to such organizations as Microsoft, USAA, Verizon, Cadillac, Marriott, Universal Orlando, Ritz-Carlton, Harley-Davidson, ...

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