Chapter 10
Exploiting Open Innovation and Collaboration
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In Chapter 9 we examined the processes necessary to develop new products and services within the existing corporate environment, based on the strategy and capabilities identified in Chapter 4. In this chapter we explore how firms use external relationships with suppliers, users and partners to develop new technologies, products and businesses in the context of open innovation. Specifically, we will discuss the role and management of a range of external actors in the creation and execution of new technologies, products and businesses, in particular:
- joint ventures and alliances
- role of supplier-innovation
- user-led innovation
- benefits of open innovation and limitations.
10.1 Joint Ventures and Alliances
Almost all innovations demand some form of collaborative arrangement, for development or commercialization, but the failure rate of such alliances remains high. In Chapter 6 we reviewed the central role of innovation networks, but here we examine the more specific issue of bilateral alliances or joint ventures. We discuss the role of collaboration in the development of new technologies, products and businesses. ...
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