How to Use This Book
Features in the Book
Web Resources
Innovation Portal
The Innovation Portal at www.innovation-portal.info houses all the online resources for the book. This fully searchable resource contains a wealth of material including a complete compendium of videos, cases, activities and a fully searchable innovation toolkit, and is an essential resource for anyone wishing to deepen their understanding of innovation concepts. Links to this material can be found in the relevant book chapters as shown below:
If there is too much freedom you may observe people going off in their own independent directions. They have an unbalanced concern weighted toward themselves rather than the work group or organization. People may do things that demonstrate little or no concern for important policies/procedures, performing tasks differently and independently redefining how they are done each time. The Innovation Portal gives a case study on radical innovation culture at Cerulean together with an audio interview with the CEO, Patrick McLaughlin.
Interactive E-Book
An interactive e-book is included with every copy of the book (via the access code inside the front cover and through the Innovation Portal at www.innovation-portal.info). The e-book has embedded media including cases, videos, audio, activities, tools and quizzes that are found in the text right where they are needed, helping ...
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