Managing in the Media

Introduction

Realising that the constant advance of information and communication technology and the large-scale emergence of new transmission and distribution channels will result in increased demand for programmes and increased competition in the programme market; Wishing, therefore, to foster the co-production and distribution of creative cinematographic and audiovisual works in order to take full advantage of the new communications techniques and to meet the cultural and economic challenges arising from their development; …

Extract from Resolution (88) 15 of the European Community that set up the support fund for the co-production and distribution of creative cinematographic and audiovisual works: Eurimages.

This introduction sets out to ...