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Managing in the Media

Book Description

Managing in the Media has been devised for a broad audience. It is based upon the perceived need for a text that amalgamates cultural theories, film and television analysis, management theories and media production practice into one volume.

There are many books on film and cultural studies. Similarly, there are copious numbers of texts written on management. To date little has been written that analyses the management of the audiovisual industry set against the backdrop of the cultural and economic environment within which the media manager operates.


Managing in the Media is divided into three sections that take the reader from the global to the specific, from the strategic to the tactical. Each chapter discusses specific topics that can be read in isolation yet contribute to the theme within each part. Taken as a whole, the book provides the potential professional media manager and current practising media manager with a framework of issues that will give them an awareness of the range of knowledge needed by the successful media manager.
This book does not try to be a manual to success. The media industry is awash with successful individuals none of whom needed textbooks to set them on their chosen career paths. Yet these exceptional people prove the rule; that in the main, most media practitioners would benefit from some additional support and guidance. The aim of this book is to present to them some of the management issues that have, or will have, an impact upon their working careers.

The accompanying website www.mediaops.net (which can also be accessed via www.focalpress.com) features:
- Tutor notes and reader activities
- Updated list of further reading
- Additional support material such as production templates
- Interviews with the authors
- A discussion forum
- Industry and education links
- Media News

Table of Contents

  1. Front Cover
  2. Half Title
  3. Dedication
  4. Title Page
  5. Copyright
  6. Contents
  7. Preface
  8. Acknowledgements
  9. Statement on reference sources
  10. Introduction
  11. Part 1: The media environment
    1. 1 The media industry – into the millennium
      1. 1.1 Summary
      2. 1.2 Objectives and key issues
      3. 1.3 The audiovisual industry – past and present
      4. 1.4 The implications of the restructuring of British broadcasting
      5. 1.5 The global industry
      6. 1.6 The independents and the broadcasters – a new model of contractual relationships
      7. 1.7 The independent production sector (IPS)
      8. 1.8 The origins of the independent production sector (IPS)
      9. 1.9 Technology and legislation
      10. 1.10 The growth of the independent production sector (IPS)
      11. 1.11 The future – into the digital age
      12. 1.12 References
    2. 2 British public service broadcasting
      1. 2.1 Summary
      2. 2.2 Objectives and key issues
      3. 2.3 Introduction to policy as a critical concept and managerial tool
      4. 2.4 Introduction to key terms and definitions
      5. 2.5 The concept of public service broadcasting in the UK and elsewhere
      6. 2.6 The history of British public service broadcasting
      7. 2.7 References
      8. 2.8 Further reading
    3. 3 British film policy
      1. 3.1 Summary
      2. 3.2 Objectives and key issues
      3. 3.3 British film policy
      4. 3.4 History of past measures
      5. 3.5 Recent developments
      6. 3.6 References
      7. 3.7 Further reading
    4. 4 European Union media policy
      1. 4.1 Summary
      2. 4.2 Objectives and key issues
      3. 4.3 History of the European Union
      4. 4.4 The structure of the EU
      5. 4.5 European Union media policy
      6. 4.6 Issues of co-production
      7. 4.7 MEDIA I and II programmes
      8. 4.8 References
      9. 4.9 Further reading
    5. 5 Mass media theory
      1. 5.1 Summary
      2. 5.2 Objectives and key issues
      3. 5.3 The mass media and society
      4. 5.4 Media theory and philosophy
      5. 5.5 The stratification of media products
      6. 5.6 Sociology and technology
      7. 5.7 Language and meaning
      8. 5.8 The auteur debate
      9. 5.9 References
      10. 5.10 Further reading
    6. 6 Media and its cultural implications
      1. 6.1 Summary
      2. 6.2 Objectives and key issues
      3. 6.3 The audience
      4. 6.4 The development of the Hollywood system
      5. 6.5 Realism
      6. 6.6 Modernism and the avant-garde in film
      7. 6.7 The age of fragmentation
      8. 6.8 References
      9. 6.9 Further reading
  12. Part 2: Management theories and applications to the media industry
    1. 7 The growth of business in the audiovisual industry
      1. 7.1 Summary
      2. 7.2 Objectives and key issues
      3. 7.3 The independent industrial scene
      4. 7.4 The role of the entrepreneur
      5. 7.5 Greiner’s development model
      6. 7.6 The role of the SME in the industrial reorganisation of the UK film and television industry
      7. 7.7 The boundaries of the firm
      8. 7.8 The relationship between the supplier and buyer
      9. 7.9 References
      10. 7.10 Further reading
    2. 8 Behaviour in media organisations and organisational behaviour
      1. 8.1 Summary
      2. 8.2 Objectives and key issues
      3. 8.3 The employment landscape
      4. 8.4 Who wants to be in the media industry?
      5. 8.5 Group behaviour
      6. 8.6 Innovation and creativity
      7. 8.7 The culture of the organisation
      8. 8.8 References
      9. 8.9 Further reading
    3. 9 Strategic management
      1. 9.1 Summary
      2. 9.2 Objectives and key issues
      3. 9.3 Introduction to strategic management
      4. 9.4 The company audit
      5. 9.5 Porter’s ‘five forces’ model
      6. 9.6 The value chain
      7. 9.7 The Boston Box
      8. 9.8 Forecasting and scenario planning in a chaotic environment
      9. 9.9 Choices and options
      10. 9.10 Mental models and business behaviour
      11. 9.11 Corporate finance and the media industry
      12. 9.12 The role of the manager
      13. 9.13 References
      14. 9.14 Further reading
    4. 10 Introduction to media law
      1. 10.1 Summary
      2. 10.2 Objectives and key issues
      3. 10.3 Introduction
      4. 10.4 The English legal system
      5. 10.5 A brief guide to commercial law
      6. 10.6 Further reading
    5. 11 Principles of media law
      1. 11.1 Summary
      2. 11.2 Objectives and key issues
      3. 11.3 Introduction
      4. 11.4 Broadcasting law
      5. 11.5 Other media: film and video law and the Internet
      6. 11.6 Blasphemy
      7. 11.7 Racial hatred and public order
      8. 11.8 Indecency
      9. 11.9 Protection of animals
      10. 11.10 Defamation
      11. 11.11 Libel
      12. 11.12 Privacy law
      13. 11.13 Contempt of court law
      14. 11.14 Intellectual property law
      15. 11.15 Copyright and related rights
      16. 11.16 Further reading
    6. 12 Media ethics
      1. 12.1 Summary
      2. 12.2 Objectives and key issues
      3. 12.3 Introduction to ethics
      4. 12.4 The underpinning debate
      5. 12.5 Personal and social responsibility
      6. 12.6 Business ethics
      7. 12.7 The media debates
      8. 12.8 References
      9. 12.9 Further reading
  13. Part 3: Media management in action
    1. 13 Production
      1. 13.1 Summary
      2. 13.2 Objectives and key issues
      3. 13.3 Introduction
      4. 13.4 Production strategies
      5. 13.5 The characteristics of a project
      6. 13.6 The production project cycle (PPC)
      7. 13.7 Why bother with planning?
      8. 13.8 Project fatigue
      9. 13.9 References
    2. 14 Production project management in practice
      1. 14.1 Summary
      2. 14.2 Objectives and key issues
      3. 14.3 The PPC in practice: introduction
      4. 14.4 Initiation: ideas, evaluation and assessment
      5. 14.5 Pre-production
      6. 14.6 Production
      7. 14.7 Completion
      8. 14.8 References
      9. 14.9 Further reading
  14. Glossary
  15. Bibliography
  16. Media time line
  17. Index