CHAPTER34

Secret Titles

What do you do? Seriously, on your business card there is a title. Say it out loud.

  • "Senior Manager of Engineering"
  • "Industrial Data Analyst"
  • "Human Factors Specialist"

Is that what you actually do? Try this: think about the last four hours of your job and give yourself a title. Mine would be "Senior Meeting Wrangler" or perhaps "Guy Who Listens." Last week it would've been "Whiteboard Operator."

When you graduated from college, when you got your first job in your chosen profession, did you think you'd be doing this? No. Whatever you thought you'd be doing when you looked forward to being an "Associate Software Engineer" is not what you ended up doing.

You'd think this title dissonance issue would be a problem. You'd ...

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