13 International human resource management
13.1 Importance of international HRM
Business is increasingly being transacted across national boundaries, within a highly competitive global context. Market place competitiveness — on price/cost/value/quality/innovation — is essential for business survival and, in the long term, most companies need to aim for growth, whether in domestic or foreign markets, to survive, otherwise stronger global competitors will take over their traditional domestic markets. In countries such as the UK, domestic markets for certain goods are saturated, so companies need to look overseas for growth opportunities.
The rate of ‘internationalisation’ of business will increase, not decrease, ...
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