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Managing Human Resources, 3rd Edition by Chloe Mailer, Alan Cowling

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1 Developing a strategy for human resources

            Alan Cowling

One issue dominates the subconscious thinking of both individuals and organisations — survival. And for organisations to survive in today’s environment they must be successful. Survival and success dominate the thinking of chief executives, top management, and strategic planners. ‘Strategy’ is a concept borrowed from the military, where it denotes the art of war, and hence military survival. In business it denotes the art of economic survival.

When developing their strategies, companies in the private sector normally place their emphasis on financial, marketing, and operational considerations. In the public sector strategies have additionally had to take account of political ...

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