About the Author
Louis E. Varela Nevaer is considered one of the nation’s leading authorities on Hispanics and Latinos. As director of Hispanic Economics, he has written extensively on Hispanic consumer behavior in the United States and consulted to Fortune 100 companies who, since the passage of the North American Free Trade Agreement, or NAFTA, have worked on integrating the economies of the three North American nations. With more than a quarter century of expertise, Nevaer offers a unique perspective that reflects his varied background.
With family in Mexico, the United States, and Spain, Nevaer spends significant time in all three countries, ...
Get Managing Hispanic and Latino Employees now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
