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Managing Health Programs and Projects by Beaufort B. Longest Jr.

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CHAPTER SIX

COMMUNICATING FOR UNDERSTANDING

This chapter focuses on communicating, a pervasive activity that is both vital to the successful performance of management work and a challenge for managers (Ross, Wenzel, and Mitlyng 2002). Communicating involves senders, who can be individuals, groups, or organizations, conveying ideas, intentions, and information to receivers, who can also be individuals, groups, or organizations. Communication is effective when receivers understand ideas, intentions, or information as senders intend.

Like decision making, communicating is a facilitative activity that managers engage in as they perform their core ...

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