O'Reilly logo

Managing Global Innovation: Frameworks for Integrating Capabilities around the World by Keeley Wilson, Yves Doz

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

[ CHAPTER TWO ]

The Optimized Footprint

Most innovation footprints comprise a series of bricks-and-mortar sites. These physical sites undoubtedly play a vital role: they provide a colocated environment in which companies can develop complex ideas and concepts. They provide grounding in a local environment where companies can build and manage relationships with external players. And they provide the continuity that enables companies to amass and leverage deep expertise. Always at the heart of how companies “do” innovation, bricks-and-mortar sites have remained the default option when companies are expanding or restructuring their innovation footprints. But how close to an optimized footprint is this default option?

Far too many companies have ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required