Book description
In today’s global economy, it would be short-sighted to rely solely on local resources for new-product innovations. Instead, knowledge and activity critical to innovation most likely lie outside your company’s home territoriessometimes far outside. And this distance makes it harder than ever to obtain and integrate these resources, eating away at your competitive edge.
How to tackle this challenge? In Managing Global Innovation, INSEAD’s Yves L. Doz and Keeley Wilson show you how to build and leverage a global innovation network. Drawing on extensive research and real-life company examples, they walk you through a set of practical frameworks for acquiring and integrating innovation-critical knowledge from multiple sources. You’ll learn to optimize your innovation footprint, improve communication and receptivity, and enhance collaboration in order to succeed on a global scale.
Based on in-depth research within more than three dozen corporationsincluding Citibank, Essilor, GE, GlaxoSmithKline, HP Labs, HP Singapore, Nokia, Novartis, Shiseido, Siemens, Snecma, Synopsys, and Xeroxthis book bridges theory and practice.
Managing Global Innovation gives you the tools to harness critical expertise from around the globeand channel it into your innovation programs.
Table of contents
- Cover Page
- Title Page
- Copyright
- Contents
- Foreword
- Preface
- Acknowledgments
- Part I. Managing Global Innovation: The Challenge
- Part II. Optimizing the Innovation Footprint
- Part III. Optimizing Communication and Receptivity: Integrating the Network
- Part IV. Optimizing Collaboration: Succeeding Globally
- Appendix 1: The Nature of Innovation Is Changing
- Appendix 2: Knowledge Is Increasingly Dispersed
- Notes
- About the Authors
Product information
- Title: Managing Global Innovation
- Author(s):
- Release date: October 2012
- Publisher(s): Harvard Business Review Press
- ISBN: 9781422187555
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