O'Reilly logo

Managing Enterprise Content: A Unified Content Strategy, Second Edition by Charles Cooper, Ann Rockley

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Introduction

A unified content strategy is about much more than just content. It’s about how you create content once and how you publish many times from that content. It’s about pulling together the best practices, guidelines, and content structure your organization needs to enable you to rapidly design, build, test, and deliver a customer-centric content experience across many channels.

It’s about looking back at what worked and looking forward to what can work even better. It’s about using all the resources you have in your organization: your people and teams, your departments, your technology, your vendors, your assets, your customers, and the content you have already created and will be creating.

A unified content strategy places the emphasis ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required