Managing Enterprise Content: A Unified Content Strategy, Second Edition

Part 4: Developing a unified content strategy

12 Content modeling: Adaptive content design

13 Reuse strategy

14 Designing workflow

15 Designing metadata

16 It’s all about the content

17 Change management and governance

Developing a unified content strategy involves creating models for your content, determining how you want to reuse content, defining how people produce content, making it easy to find content, creating usable content, and managing all the change that has to take place in your organization.

In Chapter 12, “Content modeling: Adaptive content design,” we discuss the basis of content modeling and how your content must be consistent in writing style and structure. We explain how you must store your content so it can be reused and delivered ...