Managing Enterprise Content: A Unified Content Strategy, Second Edition

Part 2: Where does a unified content strategy fit?

3 Enterprise content: Web and beyond

4 Publishing

5 Product content

6 Learning materials

It’s easy to talk about what a unified content strategy is, but where does a unified content strategy fit into your organization and why should you use one?

In Chapter 3, “Enterprise content: Web and beyond,” we discuss the implications of what content means for organizations today. For any organization, content is created by more than one content creator. These creators design, create, manage, and distribute content to customers within and outside the organization. And as delivery methods such as web pages, print, and mobile apps evolve, customers are expecting to be able to do more with content and on multiple ...