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Managing Enterprise Content: A Unified Content Strategy, Second Edition by Charles Cooper, Ann Rockley

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Chapter 20. The role of content management

This chapter discusses the different ways to manage your content through authoring tools, many types of content management systems (CMSs), workflow, and delivery tools.

Authoring tools

Before content can be managed, manipulated, or reused, it must be created. Authoring tools enable authors to create that content. To support a unified content strategy, authoring tools must allow content to be written so it can be structured and reused according to the content lifecycle you identified earlier.

An overview of authoring tools

Authoring tools are among the oldest and most mature tools available for the desktop. The dominant authoring tool on the market is Microsoft Word, which has become almost ubiquitous. ...

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