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Managing Enterprise Content: A Unified Content Strategy, Second Edition by Charles Cooper, Ann Rockley

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Chapter 18. Changing roles

Implementing a unified content strategy together with the designated tools requires new roles, a modification to existing roles, and new skill sets. Part of managing change will be getting new roles in place and adjusting others to meet the new requirements.

Senior content strategist (new role)

Working in a unified content environment means working in a collaborative environment. With a collaborative environment, someone needs to understand all the content and the overall content requirements to ensure that content comes together in a logical manner. This task falls to a senior content strategist to work with all the stakeholders involved in the design and development of content to ensure that the unified content strategy ...

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