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Managing Enterprise Content: A Unified Content Strategy, Second Edition by Charles Cooper, Ann Rockley

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Chapter 13. Reuse strategy

A unified content strategy is dependent on the effectiveness of your reuse strategy, including both manual reuse and automatic reuse.

Content can be reused in many ways, and this chapter identifies the different methods and types of reuse. Note that support for the different types of reuse is dependent on the content management system (CMS).

Structural reuse vs. content reuse

Content reuse is the process of reusing specific pieces of content.

For example, the structural component known as the Value Proposition can be structurally reused in a variety of different information product models, but you’d reuse the content of the Value Proposition for Product X in the brochure for Product X, not in the brochure for Product ...

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