Models formalize the structure of your content in guidelines, templates, and structured frameworks. When you model your content, you identify and document the structure on which your unified content strategy is based.
To ensure that content is reusable and adaptable, it must follow a consistent approach in writing style and structure. In addition, content must be stored in such a way that whoever needs the content can find it, access it, reuse or repurpose it, and deliver it (often dynamically) when and where it’s needed.
This chapter discusses the basics of content modeling and adaptive content. We describe granularity, information product and component models, and semantic structure.