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Managing Enterprise Content: A Unified Content Strategy, Second Edition by Charles Cooper, Ann Rockley

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Chapter 5. Product content

Pushed by the need to develop multiple versions of the same information, in multiple languages, in multiple channels, and on tight deadlines, the technical communication industry developed content reuse strategies in the early 1990s.

The technical communication industry calls reuse “single sourcing,” which is a method of reusing content where content is written once, stored in a single source location, and reused many times.

Technical communicators have a long track record of multichannel delivery that enterprise and digital publishers can learn from.

The evolution of reuse in technical publications

As the technical communication industry matured, it discovered how to reuse content in different ways.

Multiple channels, ...

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