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Managing Enterprise Content: A Unified Content Strategy, Second Edition by Charles Cooper, Ann Rockley

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Chapter 4. Publishing

Digital publishing is fast becoming a critical requirement for publishers. It’s no longer just a desirable capability; it’s a matter of survival. Most publishers associate digital publishing solely with the production of eBooks and fall short of the mark. The crucial point for publishers today is to prepare their content for multichannel delivery where printed books and eBooks represent only two possible delivery channels.

The digital world offers many more possibilities to use content. Different types of content can now be connected with a wide variety of user experiences (UX): Fiction can be read as digital pages of eBook readers, travel guides can connect their route description to GPS devices, and dictionaries, which ...

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