Managing Enterprise Content: A Unified Content Strategy

Introduction

Content management has become a hot topic as organizations have struggled to manage their content. Web content has received the most press and is the focus of most books on the subject. However, the management of enterprise content—content that spans many different areas within an organization, created by multiple authors, and distributed in many different media (for example, paper, web, and wireless)—has received little attention. Enterprise content management is the focus of this book. This focus is a result of the many years we’ve spent helping our clients to manage their content in a unified way, designing strategies to ensure their content is consistent and accurate wherever it appears and flows along a uniform continuum, from ...