O'Reilly logo

Managing Enterprise Content: A Unified Content Strategy by Steve Manning, Pamela Kostur, Ann Rockley

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 21. Managing change

In today’s world, change is inevitable. Business has to change to stay competitive. Small changes have become part of the daily business culture, but larger changes can be more problematic. Adopting a unified content strategy across the enterprise is a big change. Even if you adopt a unified content strategy in only one area, you will experience some resistance to the change. A unified content strategy requires authors to go through a paradigm shift. This paradigm shift requires change management.

This chapter describes some of the issues to consider when planning your change management strategy, including suggestions for overcoming resistance and descriptions of new and modified roles.

Change management

Never underestimate ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required