Managing Enterprise Content: A Unified Content Strategy

Chapter 19. Collaborative authoring: Breaking down the silos

A key concept of a unified content strategy is the sharing of content and collaborating on its development. Collaboration ensures that the content elements, such as product descriptions, are consistent and can be reused wherever they’re required—in a printed brochure, on the Web, on an intranet, in user guides, and so on. To ensure content elements will meet all needs, everyone involved in creating content must work together to figure out exactly what the needs are and make decisions about how elements are to be reused, structured, and written.

As discussed in Chapter 1, “Content: The lifeblood of an organization,” content is often created by authors working in isolation from other authors. ...