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Managing Electronic Media by Joan Van Tassel

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book-part14

CHAPTER 15

Ethical Issues

*Chris Roberts, Ph.D., **August E. Grant, Ph.D.

*Assistant Professor, University of Alabama, **Professor, University of South Carolina

Divorced from ethics, leadership is reduced to management and politics to mere technique.

James MacGregor Burns, presidential biographer and author of Leadership (HarperCollins, 1978)

always do right - this will gratify some and astonish the rest.

Samuel “Mark Twain” Clemens, 1901

CONTENTS

Chapter Objectives

Follow the Law?

Follow a Code of Ethics?

Thinking Ethically: Introducing the Potter Box

Practical Perspectives on Ethics

Ethics and User-Generated Content

Summary

Case Study 15.1 A Piece of Advice

References

CHAPTER OBJECTIVES

The objective of this ...

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