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Managing Electronic Media by Joan Van Tassel

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book-part8

CHAPTER 9

Packaging, Repackaging, and Marketing Content

CONTENTS

Chapter Objectives... 223

Introduction.............. 223

Defining the Content Product....... 224

Channel Marketing... 231

A Day in the Life of Elliot Grove ......... 232

Pricing Strategies: We Do Windows...... 239

Summary.................. 241

What’s Ahead........... 241

Case Study 9.1 Details, Details......... 241

Case Study 9.2 You Package the Goods.................. 242

References................ 243

By the age of six the average child will have completed the basic american education. … From television, the child will have learned how to pick a lock, commit a fairly elaborate bank holdup, prevent wetness all day long, get the laundry twice as ...

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