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Managing Electronic Media by Joan Van Tassel

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book-part6

CHAPTER 7

Managing the Production Process

We don’t want the television script good. We want it Tuesday.                                                                                             Dennis Norden (English TV Comedy Writer)

CONTENTS

Chapter Objectives

Introduction

The Many Languages of Digital Creation

Traditional Production

A Day in the Life of Anne Marie Gillen

Videogame Production

Media Asset Management, Digital Asset Management, and Content Management

Acquisition and Aggregation as Content Strategies

Organizationally Generated Content

User-Generated Content

Summary

What’s Ahead

Chapter Objectives

The objective of this chapter is to provide you with information about:

  • Managing content ...

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