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Managing Electronic Media by Joan Van Tassel

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book-part3

CHAPTER 4

Managing Human Resources

Access to talented and creative people is to modern business what access to coal and iron ore was to steelmaking.

Richard Florida

CONTENTS

Chapter Objectives

Introduction: People Who Need People

Human Resources Strategies

Different Strokes for Different Workers

Employees

Guilds and Unions

Contract Workers

Partners

Vendors

Summary

What's Ahead

Case Study 4.1 Meeting with a Human Resource Professional

Case Study 4.2 Conducting the Interview

References

CHAPTER OBJECTIVES

The objectives of this chapter are to provide you with information about:

  • Human resources in the creative industries
  • Vertical and horizontal staffing
  • New organizational forms: distributed work groups ...

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