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Managing Electronic Media by Joan Van Tassel

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CHAPTER 2

Media Organizations

six conglomerates - Viacom, time warner, nBc-universal, sony, Fox, and disney … control 98% of the programs that carry commercial adver-tising during prime time television (including commercial network and cable programming) and 96% of total u.s. film rentals. they control 75% of commercial television in non-prime-time slots, 80% of subscribers to Pay tV, and 65% of advertising revenues in commercial radio.                                                                                                                                                                                        s. christopherson1

CONTENTS

Chapter Objectives

Introduction

Defining an Organization

Organizational ...

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