O'Reilly logo

Managing Electronic Media by Joan Van Tassel

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

]>

book-part0

CHAPTER 1

The Media Industries: Segments, Structures, and Similarities

don’t hate the media. Be the media.                                                                                             Jello Biafra

CONTENTS

Chapter Objectives

Introduction

Structure and Characteristics of the Media Industries

A Day in the Life of Craig Robinson

Common Characteristics of the Segments of the Media Industries

Summary

What’s Ahead

Case Study 1.1 Media Expansion

Case Study 1.2 Planning Ahead for Success

References

Internet Resources

CHAPTER OBJECTIVES

The objective of this chapter is to provide you with information about:

  • The structure and characteristics of the content industries
  • The segments that make up the content ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required