Copyright

Library of Congress Catalog Number is on file.

Vice President, Publisher: Tim MooreAssociate Publisher and Director of Marketing: Amy NeidlingerEditorial Assistant: Richard WinklerDevelopment Editor: Russ HallCover Designer: Sandra SchroederManaging Editor: Gina KanouseSenior Project Editor: Lori LyonsProduction Supervision: Donna Cullen-DolceManufacturing Buyer: Dan Uhrig

© 2005 Pearson Education, Inc.©

Publishing as Prentice Hall

Upper Saddle River, NJ 07458

Prentice Hall offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information, please contact: U.S. Corporate and Government Sales, 1-800-382-3419, . For sales outside of the U.S., please contact: ...

Get Managing Customers as Investments The Strategic Value of Customers in the Long Run now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.