Stage 2: Preparing to Manage the Crisis

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IN BUSINESS, CREATING a crisis-management plan means making as many decisions as you can before the crisis occurs, so that your energies can go into handling the crisis effectively if and when it does occur. Many of these tasks are fairly easy to do when things are going well, but difficult and stressful to do in the middle of a crisis.

However, just as a hospital arranges for a standby generator in case power goes out during surgery, you need backup plans for the set of crises you have identified as the ones your company or department must expect and prepare for.

Recognizing the risks and costs

Consider ...

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