Stage 1: Avoiding the Crisis

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CRISES THAT ARE handled poorly often get the greatest media attention. But we don’t often hear much about crises that were prevented. Remember the Y2K bug? On New Year’s Day, 2000, virtually every computer in the world made the calendar switch to the new millennium without a hitch. All that those who were listening for trouble heard was the quiet sound of a crisis that had been prevented. For years, businesses had worked to solve the Y2K problem before it could strike. And their efforts paid off.

Of course, managers at every level of an organization intercede and prevent minor crises every day. For instance:

  • A sales ...

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