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Managing Chaos by Lisa Welchman

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CHAPTER 9

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Multinational Business-to-Business Case Study

Pre-Framework Dynamics

Our Overall Framework Recommendation

Digital Team Findings and Recommendations

Digital Strategy/Governance Advocacy Findings and Recommendations

Digital Policy Findings and Recommendations

Digital Standards Findings and Recommendations

After the Framework Definition

The “last straw” event that led this multinational business-to-business (B-to-B) organization to address digital governance was a content emergency related to inappropriate content on live websites. In trying to react to address the content concern, the executive team in the organization (20K+ employees ...

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