O'Reilly logo

Managing Chaos by Lisa Welchman

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 3

image

Digital Strategy: Aligning Expertise and Authority

The Organizational Response to Digital

Who Should Define Digital Strategy?

Do You Really Need a Separate Digital Strategy?

Is Your Leader a Digital Conservative or a Digital Progressive?

Summary

I take the train a lot from Baltimore to New York City. I’m not much of a train talker, but occasionally I will strike up a conversation with someone sitting near me at the end of my journey (see Figure 3.1).

image

FIGURE 3.1You can have some fascinating discussions en route.

Once, in the midst of an ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required