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Managing Chaos

Book Description

Few organizations realize a return on their digital investment. They’re distracted by political infighting and technology-first solutions. To reach the next level, organizations must realign their assets—people, content, and technology—by practicing the discipline of digital governance. Managing Chaos inspires new and necessary conversations about digital governance and its transformative power to support creativity, real collaboration, digital quality, and online growth.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
    1. Who Should Read This Book?
    2. What’s in This Book?
    3. What Comes with This Book?
    1. What is digital governance in the first place?
    2. We don’t “govern” things inside our organization. Why should we govern digital?
    3. We don’t need a governance framework. Can’t we just have the main Web team decide everything and run everything? After all, we know what we’re doing.
    4. We’re an agile shop, so do we still need governance? Doesn’t governance just slow stuff down?
    5. OK, I get all the digital governance stuff, and I’m a believer, but I have no authority to establish digital governance in my organization. What do I do if no one cares enough to want to create a framework?
    6. Aren’t policies and standards different ways of talking about the same things? What’s the difference between a policy and a standard?
    7. Our organization is too innovative for standards. Doesn’t creating standards stifle creativity and cutting-edge development?
  9. PART I: Making a Digital Governance Framework
    1. CHAPTER 1: The Basics of Digital Governance
      1. Why “Governance?”
      2. What Is Digital Governance?
      3. Digital Strategy
      4. Digital Policy
      5. Digital Standards
      6. The Power of the Framework
      7. Your Digital Governance: How Bad Is It?
      8. Summary
    2. CHAPTER 2: Your Digital Team: Where They Are and What They Do
      1. What Is Your Digital Team?
      2. Your Core Team
        1. Core Team Program Management
        2. Core Team Product Management
        3. Keeping the Core Whole
        4. The Dispersed Core
      3. Your Distributed Digital Team
      4. Committees, Councils, and Working Groups
      5. Your Extended Team
      6. Exercise: Establishing Your Field
      7. Summary
    3. CHAPTER 3: Digital Strategy: Aligning Expertise and Authority
      1. The Organizational Response to Digital
      2. Who Should Define Digital Strategy?
      3. Do You Really Need a Separate Digital Strategy?
      4. Is Your Leader a Digital Conservative or a Digital Progressive?
        1. Digital Conservatives
        2. Digital Progressives
      5. Summary
    4. CHAPTER 4: Staying on Track with Digital Policy
      1. Finding Your Digital Policy
      2. Policy Is Boring and Standards Aren’t
      3. Policy Attributes
      4. Identifying a Policy Steward
      5. Assigning Policy Authorship Responsibilities
      6. Writing Digital Policy
      7. Raising Awareness About Digital Policy
      8. Summary
    5. CHAPTER 5: Stopping the Infighting About Digital Standards
      1. Why Digital Standards Are Important
      2. Identifying a Standards Steward
      3. Standards Definition and Documentation
      4. Standards Dissemination
        1. Standards Implementation
        2. Standards Compliance Measurement
      5. Identifying Standards Authors
      6. Finding the Experts: Input vs. Decision-Making
      7. Input and Decision-Making Exercise
      8. Summary
    6. CHAPTER 6: Five Digital Governance Design Factors
      1. The Five Factors
      2. Factor 1: Corporate Governance Dynamics
      3. Factor 2: External Demands
        1. Market-Specific Demands
        2. Geography-Related Demands
      4. Factor 3: Internet and World Wide Web Governance
      5. Factor 4: Organizational Culture
      6. Factor 5: The Nature of Your Digital Presence
      7. Don’t Give Up
      8. Summary
    7. CHAPTER 7: Getting It Done
      1. Identifying a Sponsor and an Advocate
      2. Populating the Design Team
        1. Team Leadership
        2. Team Membership
      3. Starting the Design Effort
        1. Understand Your Digital Landscape
        2. How Long Will It Take?
      4. At Last—Implementing the Framework
      5. Summary
    8. CHAPTER 8: The Decision To Govern Well
      1. Reason One: The Transformation Is Too Hard
      2. Reason Two: We’re Too Important to Fail
      3. Reason Three: We’re Too Profitable to Fail
      4. Reason Four: Difficult People
      5. Moving Forward in Less Than Ideal Circumstances
      6. Internal Alignment
        1. Digital Steering Committee
        2. Digital Center of Excellence
        3. Digital Community of Practice
      7. Quantify the Risk
      8. Emphasize the Business Opportunity
      9. Summary
  10. PART II: Case Studies
    1. CHAPTER 9: Multinational Business-to-Business Case Study
      1. Pre-Framework Dynamics
      2. Our Overall Framework Recommendation
      3. Digital Team Findings and Recommendations
        1. The Core Team
        2. The Dispersed Core and Distributed Team
          1. Start-Up
          2. Growth
          3. Mature
          4. Working Groups and Councils
          5. Extended Team
      4. Digital Strategy/Governance Advocacy Findings and Recommendations
        1. Digital Strategy Accountability
      5. Digital Policy Findings and Recommendations
      6. Digital Standards Findings and Recommendations
        1. Standards Input and Decision-Making
      7. After the Framework Definition
    2. CHAPTER 10: Government Case Study
      1. Pre-Framework Dynamics
      2. Our Framework Recommendation
      3. Web Team Findings and Recommendations
        1. Distributed Web Team
      4. Web Strategy and Governance Advocacy Findings and Recommendations
      5. Web Policy Findings and Recommendations
      6. Web Standards Findings and Recommendations
      7. Two Years Later
    3. CHAPTER 11: Higher Education Case Study
      1. Pre-Framework Dynamics
      2. Our Overall Framework Recommendation
      3. Digital Team Findings and Recommendations
      4. The Core Team
        1. User Experience Function
        2. Content Strategy Function (Communications)
        3. Focus IT Resources on Platform
        4. The Distributed Team
        5. Working Groups and Committees
        6. Digital University Consortium
        7. Digital University CoP
      5. Digital Strategy Findings and Recommendations
        1. Accountability/Responsibility for Digital Strategy
      6. Digital Policy Findings and Recommendations
      7. Digital Standards Findings and Recommendations
      8. What Happened After We Left
    5. INDEX
    8. Footnote
      1. Introduction